I recently had a restaurant owner tell me SEO was not important to his business. It turns out that 15,000 potential customers were searching restaurants in his area, yet he was nowhere to be found. According to Google, 75% of users never scroll past the first page of the search results, so he did not have a chance at turning any of these potential customers into paying customers.
I came up with a few keywords and gathered the search engine traffic to give you an example of the number of people searching. The following is the number of Google searches conducted in March 2017 in Wilmington, NC:
- “Coffee” & “Coffee Shops” – 1,200 searches
- “Contractor” – 110 searches
- “Dentist” – 590 searches
- “Food” & “Restaurants” – 15,000 searches
- “Lawyer” – 170 searches
- “Nail Salon” – 480 searches
- “Shoes” – 720 searches
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Search volume trend data was pulled directly from Google using Keyword Planner.